Tuesday, June 27, 2017
Tuesday, April 25, 2017
As you may or may not have noticed, I've started writing a bit more frequently here on the ole blog...something I hope I can keep up (funnily enough the original title of my blog was Try To Keep Up!) But with the super delayed spring, and just the world in general, I felt like I should spread some cheer!
If you have met me in person you have, no doubt, realized I am a smiley, goofy, big-laugh kinda girl. I want everyone to have a good time and feel like they're "in on the joke". And sometimes being in this #craftipreneuer #solopreneur world can get kinda isolating.
And then I remembered something. A while back (ok like a long time ago), I read a realistic post about this one blogger's struggles & I empathized with her on so many levels. So I reached out to her and basically gave her a virtual pat on the back. And she emailed me back (!), thanking me for, what I considered, a tiny gesture. But what a HUGE difference it made in both our lives.
We tend to boost our friends or our tribes and rarely venture outside of those protective circles. And for good reason. We gather people around us that we trust and feel safe with. But could you imagine if a peer from OUTSIDE your circle commented on something you did? Something you posted. With genuine feeling?
So I'm challenging all bloggers, craftipreneurs, mompreneurs, solopreneurs, basically anyone who reads this to go outside your tribe, find someone who inspires you, or posted a cool vid, or has a great product and tell them. Honestly. No emojis. Just real talk. Direct message them. Email them.
Let's call it....a Random Act of Real-ness
A Random Act of Real-ness can be anything. Maybe feature someone who needs some exposure? Write an email to that "big time" blogger you admire. Send a hand made card (or even e-card) to one of your followers? We're all "regular" people. Even the people who we think have "made it big", or are "more Insta famous" than us. They are totally normal humans, just like you and me! So go ahead! Tell someone you like them.
I hope I can inspire you to spread a little love outside of your regularly scheduled programming. If you decide to get involved, copy and save and post the Random Act of Real-ness image! XOXOXO Happy Tuesday!
Thursday, April 13, 2017
See how easy that was? In TWO sentences I introduced myself, and told you who I am. If I'm contacting them because they posted in a Facebook group, or maybe online somewhere, be sure to mention that! All you need is one additional sentence that says something like "I saw your post in the Shabadoo Goofball Facebook page" OR "I'm emailing you because I saw your post on the Awesomesauce Vendors webpage". In the email I would also link my website or Facebook page to the name of my business to make it easy for the recipient to check out my online presence. I'll tell you one thing, they DO NOT want to hunt you down online. Which brings me to.....
3 A). Show me who you are
This doesn't mean clog up someone's inbox with high-res photos when they didn't ask for them. But for darns sakes would you PLEASE link your social media?!?! I think it's great that you make handmade, up-cycled, themed pillows that help kids with night terrors(is this a thing-maybe?), but where can I see your work? Link your social media feeds in the email!! I can't tell you how many times Jill & I have had to go scrounging the internet for people and photos. (Again I reiterate, who are you?). It's always helpful to imagine yourself on the other end of this interaction. Would you want to spend extra time trying to hunt someone down and find their instagram account? Probably not, so why are you making someone else do your work for you? Plus there's a real easy way to NEVER forget to add in your social media links - add your social media links to your signature. Pretty slick right? I know!
4). Do Your Research
Remember the last time you were chatting with a friend and they knew you were training for a marathon and were really excited for you? Yeah, that felt pretty great didn't it? Someone took an interest in you and that makes us feel all warm and fuzzy inside. Same thing goes for events. So before shooting off a hasty email, go to the company's website, or Facebook page, or Instagram, or Twitter, or Pinterest, or LinkdIn, or Blog, or Youtube channel...or ANYTHING!Find out a little bit about who they are, what they stand for. There is a lot of info on those websites (like costs, times, dates, names of important people, mission statements, values, etc). Knowing a bit about the person/company you are contacting makes a HUGE difference. It will set you apart from the other emails and it shows that you've taken an interest in what that company does. We all want to feel valued for what we do, so taking the time to do a bit of research before hitting 'send' is well worth it.
5). Say Thank you, be Polite, and be Patient
(sidebar guys...it was really hard finding a not sarcastic thank you gif - just putting that out there!)
Everyone is "busy". Everyone is "important". Everyone has responsibilities, obligations, and priorities. You and the person you're emailing. So be sure to thank them for their time. Think about your day. How much of your day goes into reading and responding to emails...how much laptop rage do you experience in that time? lol A "thank you", or an "I appreciate your time" can go a long way. Likewise you can't expect an immediate answer. Things have really changed in the "internet age" and, let's admit it, in this time of instant messaging and texts we expect answers. Like NOW. Give them a solid three days. I know - when you're expecting an answer you're basically that chick from Willy Wonka singing "don't care hooooowww, I want it nooowwww!"and then she falls down a chute or something. Patience is a virtue, so try not to follow up too soon. You don't know what's happening on the other end. Unfortunately the written word can be misconstrued (even in this blog post! I wish we had a keyboard for sarcasm), so constant follow up emails can be seen as impatient or worse, rude. Now, that's not an excuse for anyone to let emails slide...but if you haven't heard back in a week, I'd say that's a fair amount of time to send a follow up. And sadly sometimes you just won't hear back...and that's shitty. BUT see email tip #1
Again, with most of these "Tips & Tricks" the key take away is to put the shoe on the other foot. Would you want to receive a cold email that has no pertinent information, that is curt, doesn't have a call to action (what do you want from me?), seems to know nothing about my business/brand, and doesn't say who it's from or what they do? Who would reply to an email like that? And that's the last tip - write an email you'd want to receive. What information do they need to know? What information do you want to know from them? Ask them for what you want. Be kind, and say thank you. Follow that and you're golden.
Tuesday, April 4, 2017
See #1. But really. Let the application close. If you get selected for the market, graciously bow out and let the next person on the waitlist take your place. Applying and pulling out before the close of the applications just looks bad. It also makes you look unorganized; like you don't have your poop in a group. (PS How much do I LOVE the phrase "get your poop in a group"? ROFL) Maybe you don't think this is a big deal, so let me put it another way. Imagine you applied for a job on Monday, and the posting was accepting applications until Friday. Now imagine you calling the store/office on Wednesday to tell them you DON'T want to apply for the job. Think about how that manager would interpret the situation. Then imagine in 6 months you applied for that job again....?!?!?